Customer communications are becoming a make-it-or-break-it aspect of businesses as technology proliferates and is increasingly adopted by consumers across a wide spectrum of industries.
"It's technology in its broadest sense that has empowered the consumer ... They have total choice in every category. They like the power they have and they use it. Sellers today live in a glass house ... They must retain customers, generate repurchases and advocacy for your firm and improve prospects to customer conversion," Business News Daily reports.
In 2011, the news source predicts that companies will see success based on how well they communicate with their clients and consumers. One of the biggest trends companies should be on the lookout for come the new year is simplicity.
Giving consumers heaps of complicated choices and technologies may not be the way to go. Nancy Michaels, CEO and founder of GrowYourBusinessNetwork, says that consumers want things that are fast and easy. They want quick responses to problems and proactive help.
The price of ignoring customer experience is high. According to Customer Think, the revenue impact from a 10 percentage point improvement in a company's performance could be in excess of billions of dollars.
Following the tragic events of the 2007 Virginia Tech shooting, universities and colleges across the country have introduced new strategies to improve their outbound communications in case of an emergency. Continue reading →
Industries today are adopting a variety of new technologies and strategies to improve outbound communications with consumers, and the health industry is no different.
The internet has revolutionized medical care, providing concerned patients with information on various prescriptions and reviews of practices. Now, however, physicians are moving online and gaining a presence using one of today's biggest communication tools: social media. Continue reading →
For businesses and corporate leaders looking to update their customer communications, it may be time to look toward the burgeoning mobile and app market. Continue reading →
It's hard to dispute the growing popularity of cloud computing, particularly for organizations dealing with a high volume of data or interested in enhancing CRM with automated communications.
NATO - the North Atlantic Treaty Organization - has announced Continue reading →
Although SMS text messaging has been in wide use by young people for years, health researchers may now be able to use the customer collections technology in studies.
A recent study examining the effects of a known Continue reading →